About Us
About Us
Shaping The Future of Indian
Fashion & Jewellery Exhibitions
Welcome to the world of Hi Life.
A name shaping the evolving landscape of fashion, jewellery, bridal couture and luxury exhibitions in India. The incredible ascent of Hi Life is a triumph of passion, innovation and a creative mindset.
India’s best-known fashion and jewellery exhibitions company manages five verticals including a B2B trade platform, a community of over 5,000 designers, 140 exhibitions in a year, footprints in 30 cities in India and global destinations where the Indian Diaspora has a presence.
Mumbai-headquartered Hi Life Exhibition rolls out the red carpet to over 750,000 discerning women to shop with friends and family annually in a plush set-up. Every exhibition is carefully curated to cater to the finer tastes of a loyal clientele who are well-travelled and exposed to global standards.
Each of the four consumer brands, Hi Life, Design Library, Hi Life Brides and Hi Life Jewels, is a leader in its category and has been associated with and endorsed by super models, celebrities and beauty queens celebrated for their fashion vibes.
Hi Life brands have a reputation of offering the finest selection of designer wear, jewellery, wedding couture, accessories, luxury, home decor, furnishing concepts, gifting, heritage artefacts and avant garde art from across India. They have been crafted by designers who understand the aspirations of today’s confident, chic women. Red carpet looks to occasion wear, ethnic to fusion, pathbreaking trends to entice every fashion lover are on display.
Visitors can be assured of the finest craftsmanship, highest quality and trending products at ethical pricing. After all, Hi Life is India’s first Crisil-rated exhibitions company and is also ISO 9001:2015 quality certified.
Hi Life Jewels
Jewellery is an eternal symbol of wealth and prosperity in Indian music, art, culture and film. The jewellery vertical of Hi Life brings together leading jewellery brands under one roof in the finest hotels across cities, enabling the connoisseur to select from a range of precious and contemporary jewellery for different reasons and occasions.Hi Life Jewels is a luxury shopping occasion. It attracts an audience who take seriously the pleasure of pampering themselves, sometimes alone, sometimes in a day-long bonding extravaganza with family or friends. It could be a bride’s focussed trousseau hunt, a party animal’s day out, or the office-goer’s guilty pleasure.
Hi Life Brides
Wedding coming up? Hi Life Brides is a favourite destination to explore exquisite wedding wear that will make every bride a head turner on her special day. Specially designed lines for the bridal trousseau will have brides-to-be enthralled. These can be matched with bridal jewellery and other accessories
to complete the look.Designed around the unique needs of today’s Insta-influenced Indian bride, her family and friends, this is an exclusive, premium and highly targeted exhibition held in select cities. A Hi Life Brides exhibition is designed to capture the grandeur, magic, joy and enchanting finery of an Indian wedding.Brides can shop from a hand-picked selection of the most alluring brands and designers in bridal couture, jewellery, gifts, designer wear for marriage-related occasions and all-things weddings. Indeed, dream weddings begin here.
Design Library
A luxury brand from Hi Life, Design Library has succeeded in capturing the imagination of trendsetters in fashion. The brand has a reputation of serving India’s top fashion lovers apart from the bold and beautiful.Design Library takes the fashion experience to a new level altogether with its focus on offering only the latest in luxury, high-end fashion and exclusively curated collections in designer wear, jewellery, wedding trousseau, home décor, fine leather goods, unique accessories and more.The marquee exhibition offers an inspiring and indulgent day of fashion, pampering and retail therapy fit for royalty.
Hi Life Trade Shows
The B2B wing of Hi Life Exhibition, Hi Life Trade Shows, is set to become a sought-after and highly effective B2B global platform for Indian fashion & textiles, jewellery and accessories. It hits the balmy shores of Mauritius on Feb 21 & 22, 2024 and is an action-packed & exciting business trade fair hosted at a lush garden hotel tucked between the Rivière Citron and Indian Ocean.The trade platform aims to promote Indian ethnic fashion, designerwear, textiles and readymade garments for men, women and children around the globe apart from jewellery and accessories. The focus is on leveraging the most relevant markets including Singapore, Bangkok, Kaula Lumpur, London, Dubai, Abu Dhabi, Bahrain, Qatar, Durban, Johannesburg and also New York.The platform offers multiple benefits to Indian manufacturers and sellers in the fashion and textile industry, jewellery and accessories including removing the middlemen from the business and promoting direct communication with serious buyers and helping them reach their potential market with ease.
Built On Trust & Relationships
The Hi Life mantra has been based on creating an experiential exhibitions platform high on glamour, variety, the latest trends and luxury not just for the visitors. It is the most preferred platform for designers, established and emerging, renowned fashion houses, boutiques and labels in India.
Hi Life has built enduring partnerships with well-established names in hospitality such as J W Marriott, Lalit Ashok, Novotel HICC, Westin, Hyatt Regency, Lakeside Cinnamon in Colombo Hilton and The Taj chain of hotels to offer an unmatched shopping experience.
Hi Life is perhaps the most active advertiser among fashion exhibition brands in India. Its promotional efforts encompass a wide array of activities to reach out to the most relevant audiences.
It is a well-known fashion exhibition brand on social media platforms too with an engaged fan base of 400,000 fashion-loving women on Facebook. It is not far behind on Instagram where it has well over 200,000 followers.
Social Hi Life
Hi Life is a well-known fashion exhibition brand on social media platforms. It reaches out to nearly 30 million fashion lovers in a year on Facebook where it has an engaged fan base of 400,000 fashion-loving women. It is not far behind on Instagram where it has well over 200,000 active followers. A significant number of visitors enter the event with e-invites received through social media. Upping the glamour quotient is a large network of high-profile fashion and style influencers. It is not uncommon to see more than 100 influencers turn up at the opening of an exhibition.
High on life!
Aby Dominic
MD & CEO
Hi Life was started in Mumbai in 2013 by Aby Dominic. The rest, as they say, is history. His vision was clear from the first event: to usher in a new era of exhibitions with a focus on offering an unmatched experience, vast selection of trendy products and customized for an omni-channel world. Since then it has been a leader in growing the fashion exhibition category with its blend of meticulous planning, careful selection of designers, cutting-edge marketing, online-offline connect, a highly scalable model and smart execution.
“Building authentic relationships and offering an unparalleled experience have marked our story of leadership in fashion, jewellery, bridal & luxury exhibitions,” says Hi Life’s MD & CEO, Dominic.
He believes in the philosophy – work hard and play hard. He demands the same zeal from his employees, emphasizing the importance of passion, commitment, and vision. With more than thirty years of experience in the exhibition industry, he has overseen nearly 3,000 exhibitions around the world.
A true globetrotter, Dominic has travelled more than 55 countries for both business as well as leisure and enjoys local cuisines. When in India, he travels up to 7 days a week managing exhibitions that are often held concurrently across cities.
“We are facing a new reality, and we are ready. As a company, we have never been more committed to creating shared success for all involved and in the process redefining the exhibition experience for the Indian woman,” Dominic states his business philosophy.
Patrick Libera
Director & COO
Patrick plays a key role in collaborating with external agencies, leading the accounts as well as support functions and identifying emerging opportunities along with the CEO. He is a veteran with over 30 years of experience in administration, operations and logistics across industries and companies.
Patrick has played a key role in mapping out an organizational structure and career path for associates with well-defined roles and responsibilities. He believes in investing in new technologies and marketing activities that will lead to more footfalls and business for the exhibitors and better experience for the customers.
A keen believer in the power of deep insights and data mining, Patrick coordinates with external agencies for market intelligence, strategy inputs as well as media relations. “We are bullish on analytics that capitalise on all customer data available to us, gaining insights into shopping patterns, preferences and trends, to identify new opportunities for growth,” says Patrick.
